Conversation view
Review cached conversations and sync state for an eligible connected account.
Conversations and follow-up
Keep supported Instagram follow-up visible and reviewable.
Growth Inbox brings available conversations, lead state, campaign setup, automation rules, and messaging analytics into an account-scoped workspace.
Lead context
Track lead status and the follow-up work associated with a conversation.
Readiness gates
Connected actions check account capability, entitlement, and Meta readiness.
What the workspace organizes
Growth Inbox groups supported conversations with lead records, follow-up state, saved rules, campaign configuration, and account-level analytics. The selected Instagram account remains the boundary for all data and actions.
A review-led workflow
Operators can review available conversation context, update lead information, prepare rules or campaigns, and choose the next action. Sending is not treated as an unrestricted background activity.
Connected to audience intent
Intent Observatory can hand an opportunity into Growth Inbox so the signal, recommended action, and follow-up state stay connected instead of becoming a separate spreadsheet task.
Account and permission limits
Conversation access, replies, keyword workflows, and private replies depend on connection type and the specific permissions and readiness exposed by Meta. A workflow may be visible while a connected action remains unavailable.