Opportunity view
Filter signals and opportunities by level, source, status, action state, and date.
Audience signals
Turn supported audience signals into reviewable opportunities.
Intent Observatory collects eligible signals for a selected account, groups them into opportunities, explains their context, and helps an operator choose a follow-up path.
Scoring support
Use deterministic scoring and optional AI assistance while preserving fallback behavior.
Workflow handoff
Prepare a campaign draft or send an opportunity into Growth Inbox for review.
Collect within an account scope
Signal collection is tied to an owned, eligible Instagram account. The workspace summarizes what was collected and keeps source and status filters available for review.
Group and score opportunities
Repeated signals can be grouped into opportunities and rescored. Optional AI scoring can add context, while the product retains non-AI fallback behavior when that service is unavailable.
Prepare the next action
An operator can inspect the underlying signals, prepare a campaign draft, update opportunity state, or hand the opportunity to Growth Inbox rather than triggering indiscriminate outreach.
Respect connection boundaries
The feature is restricted by account ownership, connection type, product entitlement, and operational feature flags. Data and actions remain scoped to the resolved connected account.